Developed over a decade of practice, our 360 Degree Usability Audit is perhaps the most thorough and complete UX software evaluation ever designed.  This methodology is specifically developed to reduce latent Response Biases in your testing cohort. The findings and accompanying recommendations are therefore likely to be the most actionable set of findings you will ever receive from a research firm. 

 

Our 360 Degree Usability Audit tests for the following criteria:

 

• Accommodation  
  Does it fulfill users’ needs?
   

• Ease of Use / Usability
  Can users accomplish tasks, and how well?
   

• Feature Optimization
  Are the right utilities available when expected?
   

• Help and Documentation
  Are you answering the right questions?
   

• Information Architecture
  Is it organized in relevant meaningful ways?
   

• Interface Design Quality
  Is the UI visually relevant, pleasing, on-brand?
   

• Use/Clarity of Language
  Is it easy to understand/learn what to do?
   

• User Freedom and Control
  Do users have enough autonomy?
   

• User Support
  How well can a user recover from error(s)?
   

• User Workflow
  Are tasks flowing in logical succession?

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When users' honesty misleads

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Working with your team, we select relevant criteria from above and form very precise questions which are then shuffled into categories and worded to fall into dispositions for General Impressions, General Criteria, or Specific Criteria. These dispositions help us unpack general impressions to discover more root-cause concerns, because while honest - they can be misleading.

 

General Impression:
“How’s your day going?”

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General Criteria:
“Are you feeling better today?”

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Specific Criteria:
“Is that migraine still bothering you?”

 

Once we establish the Audit Criteria we then identify and organize cohort groups from all interested parties.  By auditing Internal Stakeholders, Direct Impacts, End Users, and Prospects alike we uncover how each group thinks and evaluates the same product against the same criteria.  Exploring the perception differences between these groups often reveals that certain of these cohorts esteem a product solution much differently than another - even varying widely in their perceptions. We can therefore solve for bias, and make recommendations that truly meet the most reasonable expectations. 

 

 

Not every cohort is equal

 

Different groups have different levels of acumen for assessing technology, design, language etc.  We have included in our process some simple check-and-balance measures to help you understand the aptitude of each user group, how they think and solve problems etc to help you better qualify the results of the audit.   

 

Once complete we evaluate your 360 Degree Usability Audit and create a presentation for you and your stakeholders to use as supporting documentation for your project.  We are available to present these findings, field questions, and provide feedback on-site or virtually. 

 

Beyond the Lab 

 

We also offer the value added service of UX Design and Architecture to help you iterate on possible improvements based on the summary of findings.

 

We look forward to working with you, to put findings into action, and facilitate your project’s success at it passes through the required stage gates for success criteria and moves out into production where it belongs!

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