proformUXFeb 6, 20201 min readPersuasion before UsabilityMaking a website easy to use makes them more proficient users, but does not necessarily make them customers.
proformUXFeb 6, 20205 min readThe Role of Affordance in Interaction DesignIf you spend any time with a CX/UX professional, you'll quickly find that we love our buzzwords- words which we have happily hijacked...
proformUXFeb 6, 20201 min readBehavioral Shortcuts in User NavigationHave you ever slouched in an ergonomically correct chair? Taken a shortcut across a lawn? People don't always products in the way we...