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Persuasion before Usability

Making a website easy to use makes them more proficient users, but does not necessarily make them customers.

The Role of Affordance in Interaction Design

If you spend any time with a CX/UX professional, you'll quickly find that we love our buzzwords- words which we have happily hijacked...

Behavioral Shortcuts in User Navigation

Have you ever slouched in an ergonomically correct chair? Taken a shortcut across a lawn? People don't always products in the way we...

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